PR deck is a visual communication planning tool for todays' PR teams
Todays' brands need to master a large mix of communication channels, so they can reach all their audiences with the right message, repeatedly.
How to plan these integrated, 360° communication campaigns? How to include the latest channels relevant for your audience? And how to keep the overview of how all your efforts work towards one communication goal?
That's exactly where PR deck comes in.
Use the integrated PESO model and start using PR as a business driver, not just as a brand enhancer.
Here's how the team at Prezly uses the PR deck to plan communication campaigns.